Choosing an effective logo is not about what one likes or dislikes: it’s about what worksAkihiro Takeuchi·FollowPublished inIdentity Design·1 min read·May 15, 2020--ListenSharefrom Sagi Haviv“Choosing an effective logo is not about what one likes or dislikes: it’s about what works.”More from A interview with Sagi Haviv on LOGO DESIGN LOVE