Identity Design
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Identity Design

Gaia

The Sky, the Mountains, And the Sea

Gaia is a contemporary Greek-Mediterranean taverna located in London, Monte Carlo and Dubai and with others in the pipeline. The restaurant is named after the Greek goddess who created the sky, the mountains and the sea. Inspired by this, we created four distinct images loosely based on Greek landscapes, featuring materials, produce and ruins relevant to both the food and the scenes. The logotype is a simple reduction of the name to the three defining features of the landscapes.
DutchScot project page

We worked with photographer John Ross and set designer Victoria Spicer to create the series of images that represent the sky, the mountains and the sea. A fourth was created to bring together elements from all three.
DutchScot project page

The covers of food menus
Elements of the statuary seen in the photography are embossed with sculptural effect on the cover of the wine menu.
The bar menu’s signature cocktails are divided into three sections to echo the three components of the logo.

Thoughts

At a first glance on just the minimal logo (O, Λ,~), honestly I wondered if it was a logo of a tech company or something. But once I saw on the word and knew the meaning, my gosh what a simple and distinctive yet meaningful execution it is! Now the logo looks like a face of some god/goddess in the greek mythology, but maybe it’s just me?

I also like the photographes which show the sceneries of Greece in distinctive way. It is not like “blue sea and white houses”, which everyone can see on Google.

More at DutchScot project page

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Akihiro Takeuchi

Akihiro Takeuchi

Identity designer for people makes positive impacts.