Identity Flash Mob
Published in

Identity Flash Mob

The Anatomy of a ‘Persona’

What is your persona? Well, before you can even answer that question, we’d need to assume that you understand what exactly we’re even talking about — because it’s certainly a lot more than a person’s personality. Rather, in the digital context, personas are little bundles of information that are gathered about you and grouped together to create a ‘you-shaped’ digital representation that is used to try and predict what you will do in certain situations. The goal, of course, is to influence that outcome. Some version of this happens in real life too. (Have you ever been sized up by a really good salesperson?)…




We’re Identity Flash Mob, an online resource designed to bring fun and informative content about digital identity and Internet standards to new audiences.

Recommended from Medium

Brand Positioning in India

How to develop perfect online course content?

9 Essentials to consider before signing with a Social Media Agency

How To Maximize Your Advertising Budget

8 Proven Strategies To Help You Get Salesforce Certification Ready

Improve Your Google Ranking By Giving The People What They Want

How to Drive Increased Leads from Your Social Media

The Top 5 Elements Most Marketing Website Forget About — And Kill SEO

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Laura Paglione

Laura Paglione

Democratizing tech/research and changing the way we accomplish and communicate research…

More from Medium

Welcome Named a Leader Again

One Year with Mammoth Tribe

A coffee with: Laurence Bargery ☕

The Rise of DEI Initiatives in Business and Education