The Anatomy of a ‘Persona’

What is your persona? Well, before you can even answer that question, we’d need to assume that you understand what exactly we’re even talking about — because it’s certainly a lot more than a person’s personality. Rather, in the digital context, personas are little bundles of information that are gathered about you and grouped together to create a ‘you-shaped’ digital representation that is used to try and predict what you will do in certain situations. The goal, of course, is to influence that outcome. Some version of this happens in real life too. (Have you ever been sized up by a really good salesperson?)…