When disparate approaches unite

When designing for the circular economy, we must bring different groups together and combine the seemingly contradictory.

Holly Bybee
Jan 25, 2019 · 5 min read
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CoLab members from various companies and industries worked together to design prototypes that drive circular impact.
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One team discovered an innovation opportunity by zooming in and focusing on a single, specific part of the larger food delivery ecosystem.
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By making a prototype, this CoLab team was able to get feedback from users and understand if their big, abstract ideas would hold up in the real world.
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Cliq’et is a delivery and return system for online services — reusable, collapsible boxes are integrated with a smart docking hardware to reduce packaging waste.

IDEO CoLab

A collaborative network focused on accelerating the…

Holly Bybee

Written by

Holly Bybee is a Director of Business Development at IDEO and a lead for IDEO CoLab’s Circular Economy of Food portfolio.

IDEO CoLab

A collaborative network focused on accelerating the research and development of emerging technologies. ideocolab.com

Holly Bybee

Written by

Holly Bybee is a Director of Business Development at IDEO and a lead for IDEO CoLab’s Circular Economy of Food portfolio.

IDEO CoLab

A collaborative network focused on accelerating the research and development of emerging technologies. ideocolab.com

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