Illustration by Alex Coriano

How We Use Data to Inspire Design

By Arianna McClain & Rohini Vibha

When most people imagine good design, numbers probably don’t come to mind. In fact, anything quantitative might feel completely at odds with the concept of beautiful design. But at IDEO, in addition to connecting with people and learning their stories, designers use quantitative data as a tool to gain empathy and inspiration. We learn from numbers the same way we learn from people, because we see numbers as a representation of people.

In our traditional human-centered design process, we empathize by going where people live and work. We talk with extreme users. We immerse ourselves in their lives. We explore the tension between what people say versus what they do. We prototype. As the world becomes increasingly digital, data becomes a natural byproduct of people’s lives. We’ve learned that the qualitative process we traditionally use cannot only be strengthened by this quantitative data, but can also uncover insights that qualitative data alone cannot. Quantitative data is a rich, ripe source for design research that IDEO is using (and you should too!) to get inspired by users.

Read the rest of the article in Design x Data.

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