IDEO Stories

INSIDE THE BRAIN MACHINE

Neuroscience changed how I think about creativity

A Lantern in the Fog

The squiggles, asterisks and lines that light up my notebook, and illuminate my…

How Dating Improved My Business Development Game

GETTING OUT OF YOUR HEAD

How improv can transform your creativity

5 Design Secrets from the Kids Who Will Replace You

PUTTING A DENT IN THE UNIVERSE Steve Jobs, creativity and death

I’m in a graveyard in Palo Alto…

Smarter Research for the Connected World

I once had the opportunity to interview a vampire about smelly armpits and white underarm…

An Insider’s Guide To Business Design At IDEO

What “Good” Looks Like

CAN VIRTUAL REALITY MAKE YOU MORE CREATIVE?

A designer and his VR Spirit Guide attempt to find out