Restoring meaning to the term, UX.

A provocation for discussion.

Burton Rast
Jun 30, 2014 · 3 min read
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IDEO Stories

"It doesn't occur to most people that everything is…

Burton Rast

Written by

Ambient Computing UX Lead @Google; previously Design at @IDEO & Board of Directors at @AIGAChicago. Opinions are Chicago style, and my own. ✶✶✶✶ (he/him)

IDEO Stories

"It doesn't occur to most people that everything is designed" - Bill Moggridge

Burton Rast

Written by

Ambient Computing UX Lead @Google; previously Design at @IDEO & Board of Directors at @AIGAChicago. Opinions are Chicago style, and my own. ✶✶✶✶ (he/him)

IDEO Stories

"It doesn't occur to most people that everything is designed" - Bill Moggridge

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