IDEO Stories
Published in

IDEO Stories

Illustrations by Alicia Pompei, Communications Designer @IDEO

So You Want to Be a Business Designer?

What makes a great business designer?


  1. How are you adapting your work to changes in your industry?
  2. Have you launched a new product or service? How did it go?
  3. How would you create financial projections for a new product?


  1. Do you embrace the opportunity to develop your own process?
  2. Can you set up parameters that feel defined but not overly restrictive?
  3. Do you make things real and tangible, or are you more theoretical?


  1. What excites you?
  2. What problems in the world do you want to solve?
  3. What would you uniquely bring to our culture?



"It doesn't occur to most people that everything is designed" - Bill Moggridge

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Misa Misono

CEO at obvi: products for designers + insights and design consulting. Former design director at IDEO and marketer at P&G.