Why We Should Design For Humans, Not Users

People’s lives aren’t static, so why are their user experiences?

Rohini Vibha
Oct 11, 2016 · 4 min read

After my injury, I asked, “How might brands design experiences that ebb and flow with people’s lives?”

3 ways that business can create on-going relationships:


Today, most brands create end-to-end experiences that assume their users have consistent lives.

IDEO Stories

"It doesn't occur to most people that everything is designed" - Bill Moggridge

Rohini Vibha

Written by

I like to play with words. Business Designer @IDEO. Read more on unabridgedro.com.

IDEO Stories

"It doesn't occur to most people that everything is designed" - Bill Moggridge