How We Helped This Fertility Tracking Startup Find its Ideal Audience Through Social Advertising

Ovatemp is a fertility tracking app and ultra-accurate thermometer combo aimed to help women get pregnant or abstain from getting pregnant.

The Problem

Like many new products, Ovatemp needed help finding and reaching their highest yield targets to drive meaningful downloads and sales.

The Solution

Ideometry built out an extensive app download and sales generation campaign. And when we say extensive, we’re talking custom ads on Facebook, Twitter, and Pinterest, as well as custom landing pages.

Through the data from this campaign, we were also able to present Ovatemp with an overview of their highest yield targets for use in future marketing campaigns to aid in their continued success.


If you liked what you saw here, check out some of the other branding and creative campaigns we’ve done for a major credit union and a BBQ catering startup.

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