5 things I learned from SXSW
- Stop telling your team or client why you need social media, tell them how it will benefit them.
Move the conversation to how, rather than telling why your lead gen team needs to add social media to their products. Keeping conversations around social media stuck in 2016 hurts your social team and your business.
2. Stop thinking content is separate from social media.
Social media is story telling and social media practitioners are content creators, art designers, and story tellers. Embrace their multi talent, which will unleash effective digital campaigns.
3. Newspaper and editorial publications will conquer the audience in 2020.
Fake news driven by artificial intelligence will lead to apply the model of blockchain to news sources, pushing start ups and digital organizations to provide verification to the audiences. This means that credible sources, authors (journalists) will be ranked higher and trustoworthy on SEO and social media channels. Editors will re-conquer the scene.
4. New generation of editors
Colleges and publishing companies (CIO.COM, NYT) will have to train their editors to be “fake news” checkers. This means that editors must be trained to use analytic tools, coding, and other more advanced intelligence to verify their sources and run analysis on Twitter accounts to determine identity (bots). The role of editors will completely change.
5. Social media channels are taking a hit
Social media platforms like YouTube, Facebook, or Twitter are taking a hit from audiences and digital practitioners. The audience at SXSW is walking out during sessions driven by panelists from Facebook, Instagram and other major companies, because there is nothing innovative or new that has been shared. Digital practitioners are becoming the new experts in social media.
***I will be posting more tonight or tomorrow about Elon Musk’s Q&A but in the meantime check out our Instagram channel @idgtechtalk as I am posting daily unique content from sessions, installations and long lines to view movies.***
