Ido Lechner
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Ido Lechner

Crafting Smarter Interfaces with Anticipatory Design

Decision fatigue paralyzes users and leads to poor decision-making… here’s how you avoid it.

Giving users explicit choice is generally well-intentioned, but there’s an art to balancing autonomy and clarity. In attempting to represent the full range of options available, designers often think they’re being thoughtful and transparent, when in reality most users neither care…




My thoughts on life, business, branding, UX design, marketing and innovation.

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Ido Lechner

Ido Lechner

Founder & CEO @ | B.S. Integrated Digital Media, NYU Tandon | M.S. Strategic Design & Management, Parsons

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