How this famous Marathi play expressing gratitude to their audience !
Giving back through kindness: cultivating gratitude through a play!
“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend.” — Melodie Beattie
As actors, people have the experience of walking on to stage to see an auditorium packed with happy, excited faces, don’t they?
They also are the lucky ones who get the opportunity to utter their first few words in front of a live audience decked up in the finest costumes and lights gleaming all around.
They grow as individuals on a stage and nothing can compare to taking a bow in front of a thunderously applauding audience.
Perhaps a 100 successful shows is one of the only things that can feel as exhilarating!
Starring Mangesh Kadam and Leena Bhagwat, Marathi theatre’s most flourishing play ‘Ke Dil Abhi Bhara Nahi’ completed a hundred shows today ( 30th April, 2017). On this occasion, the entire cast and crew decided to pay a tribute to their most loved patrons — their audience. And what better way to do this than with a personalised ThankU card specially designed for this occasion?
Three touch points were created in order to exercise the activity of gratitude:
Cast handed out personalised ThankU cards: Taking time out from their busy schedules, actors Mangesh Kadam and Leena Bhagwat personally handed out ThankU cards to show their love and gratitude towards the masses.
Discount coupons as ThankU cards: Those buying tickets for any play at various locations across Mumbai were given a ThankU card which could double up as a discount coupon availed for Ke Dil Abhi Bhara Nahi.
Distribution of ThankU cards at the 100th show: Each and every audience member, right from VIP’s to special guests to even the general public were given a small token of appreciation in the form of personalised ThankU cards.
Maya Angelou once said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Just as plays which evoke strong emotions tend to be remembered better, this activity too aimed at making people feel special through a simple, yet effective act.
And here’s what the cast and crew had to say:
Mangesh Kadam (Actor, Director)
“Perhaps the simplest, most profound gesture of connecting with individuals, showing our gratitude definitely does create wonders. As such, the ThankU card was a perfect fit for our situation. It was very exciting for us to show our appreciation in such a novel way, and the response we received was heartwarming!”
Leena Bhagwat (Actor)
“The specially designed ThankU card was an instant connect with the entire cast and crew. By showing our appreciation and gratitude, I can confidently say that our teams’ happiness has indeed doubled!”
Gopal Algeri (Producer)
“This was the perfect occasion for us to share our happiness and success with our audience — the very people who defined our success. To us, the ThankU card was much more than just a card which is why as a token of our appreciation, we chose to offer a discount to our patrons. What better way to reciprocate all the love and appreciation we have received than with gratitude!”
So what are you waiting for? Come join us in spreading the chain of gratitude with ThankU!
See how major News channels and News paper have covered it !