Branded Utility — according to Mads Fuhr

Wanted to share my take on “Branded Utility” as one of the categories for this years Danish Digital Awards 2015 (#DDA), of which I work as Group Jury Chairman.

Read the original article here: lnkd.in/bFxFAye

Branded utilities provide new digital tools and services (often in the form of mobile apps), which will help, support and enable customers to take control, gain insights and greater motivation. Great service design utilities will eventually prove their value, by empowering people to do what they want — at their own leisure.