“If You Want To” wins Rushlight 2017 Sustainability Initiative Award

francesco cara
if you want to
Published in
2 min readJan 31, 2017
John Loughhead, Chief Scientific Adviser to the Department for Business, Energy & Industrial Strategy, presents Francesco Cara (IYWTo Head of Product) with the Rushlight Sustainability Initiative Awards 2016–17

What an extraordinary day last Wednesday, January 25th, was!

My friends at Impact Hub Westminster had spoken very highly of the Rushlight events, of their pioneering spirit, curiosity and welcoming community. So I entered our project “If You Want To” in the Sustainability Initiative Award category.

In the morning, I had the opportunity to give an introduction to the project and to man a stand with Woon Tan in the beautiful Webb Johnson Hall of The Royal College of Surgeons of England in the hearth of London. This section of the Rushlight 2017 Showcase was mainly dedicated to services, with the main hall more focused on hardware solutions.

Our stand in the Webb Johnson Hall of The Royal College of Surgeons of England

Peers, journalists and visitors tried out “If You Want To” and all discovered something new and unexpected. The general reaction was overwhelmingly positive, and by 5pm, when the exhibition closed, we were pretty satisfied.

An hour later, the Awards party started. We were not expecting to win any Awards, so when I was called to collect the Rushlight 2017 Award for Sustainability Initiative, my surprise was truly genuine.

When a group of people like us put so much time, thought and effort to make an idea come true, because we feel that “it can make the world a better place”, awards like this, give so much confidence, energy and thrust. We feel regenerated!

A heartfelt thank you to Mr John Loughhead, to the judges, to Clive Hall and the Rushlight 2017 team!

“If You Want to” is a collaborative platform to map, organise and make easily accessible green services for a sustainable lifestyle. Join us at iywto.com

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francesco cara
if you want to

Teacher of Regenerative Design @IEDMilan. Curator @ClimateSpace and @RaggioVerde. Climate activist @ClimateReality.