Minnow Masters Lodge
Working For a Mystery Resort Has Its Challenges
Everything about this place is fake.
And it’s not just the people. Ya, they’re all fake too…
So, um — why go through all the trouble to create Minnow Masters Lodge?
We are creating a series of AI-Generated cliffhanger stories about fictional fishing adventures by MidJourney-generated characters at a Deep-Fake Lodge that doesn’t exist…
Because, if it works for a pretend place, from nothing… it will work for your real lodge or resort too.
But I’m Getting Ahead of Myself
First, let’s create the lodge.
I’ve had this idea in mind for years, so it was easy to start describing some details the other day as I was building the annual marketing plan example.
As I started to create the example, I needed to get more specific, so I started to create some of the fables for Minnow Masters Lodge.
A fictitious resort and lodge that is thought to be found somewhere along the shores of Lake of The Woods.
The mysterious lodge does not exist but Old Tails say… that it is somewhere between Nestor Falls and Kenora Ontario, Canada.
The lodge and resort photos were actually created by artificial intelligence.
Here is the prompt that generated the image:
a large wooden fishing lodge on the shore of a northern ontario lake shore. The main building stands in the middle of an open grassed area and four smaller cottages are along the side, each with a lakefront view. the lake is calm and the boreal forest scene looks like a group of seven scene. photo taken from a canoe on the lake, providing a wide view of the large fishing lodge, the docks on the shore. photo shot with a canon EOS-1D X Mark II with 70–200mm lens, 35mm film-style, golden hour, bold color contrasts with delicate precision high-speed capture, low ISO, wide aperture — ar 16:9 — v 6.0
But, even though the lodge is not real, stories about the place say the owner made it rich from his grandfather’s gold prospecting and he keeps his identity shrouded in mystery.
Don’t listen to a word of it.
It’s a great read, but, it’s fiction.
Here is the prompt:
a large wooden fishing lodge on the shore of a northern ontario lake shore. The main building stands in the middle of an open grassed area and four smaller cottages are along the side, each with a lakefront view. the lake is calm and the boreal forest scene looks like a group of seven scene. photo taken from a drone above the trees, providing a wide view of the large fishing lodge, the docks on the shore. photo shot with a canon EOS-1D X Mark II with 70–200mm lens, 35mm film-style, golden hour, bold color contrasts with delicate precision high-speed capture, low ISO, wide aperture — ar 16:9 — v 6.0
Here’s The Strategy — For Real.
- The Fake Place
- The Fiction Stories
- The Deep-Fake People
To show how AI Automation can work for a Lodge or Resort business — by doing it.
1.) The Fake Place:
Minnow Masters Lodge might be the first in a series of lodge and resort marketing experiments that combine storytelling and the adventures we can have in different locations across Canada — building an opt-in email subscriber list — to show how lodge and resort owners can do the same.
The annual social media post schedule for Minnow Masters Lodge will include location hashtags and mentions of the following towns in Ontario: Morson, Nestor Falls, Crow Lake, Sioux Narrows, Longbow Lake, and from Kenora to Vermillion Bay.
Our first set of content will include Lake of The Woods fishing locations like Bigsby Island, Splitrock Island, Blueberry Island, Rabbit Island, Wasakode Island, Bluffy Island, horseshoe Island, Comegan Island, and Wolf Island.
The automation has been directed to use a single hashtag in each post and cover a broad range of related tags to help establish this profile as an authority across the Lake of The Woods fishing trip stories for walleye, northern pike, lake trout, black crappie, smallmouth bass, muskie fishing and especially our spoof trip — minnow trapping adventures.
2.) The Fiction Stories:
Cliffhanger stories are a completely different way to market the trip experiences that our ideal tourism customers might experience.
Here are some early examples:
3). The Deep-Fake People
This part is easy.
I’ve been creating custom images for blog posts for a long time.
MidJourney is my go-to-tool, yet there are many specialty image generation tools that bring different qualities. Midjourney itself has a vast array of generating options and I barely scratch the surface.
I found a few prompts that work for what I want — and I’m sure there’ll be a day that I get back into researching the best of the most current Midjourney tips… for now, I’ll share my tried and true prompt that created the imaginary characters below.
The Personas
Professional Photographer Alex
A 28-year-old professional photographer who specializes in landscape and wildlife photography.
Always in search of new perspectives, Alex is planning a trip to capture its stunning scenery from a canoe with his camera and from above with his drone.
With a keen eye for detail, Alex values trip locations that offer optimal wildlife photo opportunities and he especially loves the golden hours of sunrise or sunset.
Safety and an experienced guide are also crucial factors in Alex’s choice of resorts that he stays at.
Travel Blogger Samantha
A 35-year-old travel blogger with a large online following is known for her captivating travel stories and stunning visuals.
She seeks out unique experiences to share with her audience, and Canadian adventures fit perfectly into her content plans.
Samantha looks for tours that offer comprehensive insights into the area’s landmarks and natural beauty. She values operators who provide detailed information and exceptional service, enhancing her storytelling and engagement with her readers.
Adventure-Seeking Couple John and Lisa
Both in their early 30s, are adventure enthusiasts who love exploring new places together.
They often look for unique experiences that allow them to connect with nature and discover breathtaking views.
Their recent travels have included mountain hiking, ocean kayaking, and rock climbing, and they’re excited to add a new adventure to their list.
The couple values safety and are keen on capturing stunning photos during their vacations.
There’s The Strategy — ➤ Let’s Review The GOAL
Now that we’ve covered how these were generated,
- The Fake Place
- The Fiction Stories
- The Deep-Fake People
Let’s take a moment to consider what the actual and real marketing plan will do for this pretend lodge over the next year.
Let’s imagine what things might look like after a year of running our actual AI Social Media automations for our fictional resort ‘Minnow Masters Lodge’.
Daily Weather and Lodge Update Automation
Regular Cliffhanger Stories
Watch for some longer and more complex cliffhanger stories that are really getting exciting! I can’t wait to release and show!
Cliffhanger Story Sharing
➤ What Do We Measure For Success?
First, our social media follower count will become important should it begin to engage and grow our audience.
Second, email subscribers who want to read our adventure stories.
➤ And most important — will be Sponsor Lodges and Resorts.
The Most Experienced Lodge Marketing Pro’s
I want to work daily with two groups of Lodge Owners —
➝ those who are implementing the automation on their own, and
➝ those who want the automations done for them.
➢ Benchmark our Twitter:
➢ Benchmark our Publication on Medium:
➢ Facebook page for iFishCanada
➢ Benchmarking our Business Page on LinkedIn
➢ Our Adventure Store on WHOP
There we have the start.
This is how Minnow Masters Lodge began. As part of the ‘Do and Show’ business model of online marketing.
The rest will come, a day at a time.
Stay safe everyone.
Here’s to your success.
