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ifour create clever
Blending smart insights with beautiful design and powerful, invisible technology to create communications that get results for our clients. Create Clever? is far more than a cheeky strapline or trademark, it’s our mission.
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This is a campaign
This is a campaign
Okay, you’ve got my attention. I’ll give you two minutes.
ifour creative agency
Jul 2, 2019
When silence speaks volumes
When silence speaks volumes
Calling all marketers — we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say.
ifour creative agency
Jun 3, 2019
We’re all consumers. So ditch the B2B-B2C divide.
We’re all consumers. So ditch the B2B-B2C divide.
Picture this — a 30-year-old woman is lounging on her sofa, browsing her phone, wanting to buy some shiny new headphones. Next day, the…
ifour creative agency
Apr 3, 2019
But what’s in the box?
But what’s in the box?
It’s the ’70s. The grown ups are sipping wine from a box, the kids are digging the toy from the bottom of the cereal box, mixing Angel…
ifour creative agency
Mar 12, 2019
Good call: Four ways to sharpen your decision-making
Good call: Four ways to sharpen your decision-making
The power of persuasion A study from Columbia University found that on average, most people are stalled by more than 70 decisions a day…
ifour creative agency
Mar 12, 2019
How diving for data could be the making of creativity
How diving for data could be the making of creativity
Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This…
ifour creative agency
Feb 27, 2019
Content strategy part II: black hole avoidance
Content strategy part II: black hole avoidance
Part I of this content mini-series discussed the what and the why of content strategies. Here, we’re going to talk about how to put it…
ifour creative agency
Feb 26, 2019
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