Gangnam Style (Media) effects

D. Yvette Wohn
Igloo in the Rainforest
1 min readSep 10, 2012

Bandura tried to show how influential media could be by showing how children exposed to a video of a person punching a Bobo doll imitated and even creatively elaborated on aggressive behavior towards the Bobo doll after watching the video.

Perhaps the same can be said about dancing behavior! I came across this video of children doing the dance moves from the music video Gangnam Style. Of course it doesn’t make sense unless you’ve watched the original Gangnam style video, but you will see that the children are imitating some of the video’s iconic dance moves as well as coming up with their own stuff.

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D. Yvette Wohn
Igloo in the Rainforest

Assistant professor of Human-Computer Interaction. I study soft sustainability: how motivation, identity, and habit contribute to long-term tech use.