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Igor Baliberdin
Aug 3, 2018 · 4 min read

Loggi is a logistic solutions company that uses its own entry product which is Loggi’s app for couriers. Just like its service providers, the platform needs to be as nimble as.


I received a request from Loggi’s UX department asking for the deficiencies of the tool, both mobile and web, to be proposed, and that improvements be made based on heuristic analysis, usability and ethnographic tests, and then propose improvement solutions.

1. Etnographic Research

Test application and follow-up

From a few previous surveys, I set up an observation script and went to the field with the app in hand and some vouchers available to propose to the interviewees and analyze how they behaved while using the application on a smartphone.

This test was applied in different ways:

  1. with the user using the app on their own smartphone;

Research Result

  • Users experienced difficulties migrating from one platform to another because information was not unified on both platforms.
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Web menu is different than mobile menu as follow below.
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smartphone application.

2. Heuristic Analysis

At this point, I’ve raised all the points I understood to be important for better usability and interface performance as well as number of platform conversions. They were:

  • unify terms and forms of presentation of results, be names of menus to position the tool within the app or the web;

3. A/B Tests

During behavioral testing, because of the frequency with which users use another application, WhatsApp, a question has arisen about sharing the route with whom they will receive the order. Not being sure if it would indeed be a really useful tool and avoiding production costs without first testing it, we proposed an A/B test to see if that was pertinent. The results are being generated by Loggi so they can be shared with me.

4. Lessons learned with researches

  • That some behaviors considered cliché or that would go unnoticed, can define the whole direction of a project making you bankrupt or get rich;

5. Functionality Mind map

After organizing all search information, I proposed a new mind map for the app’s new features and tools, which I introduced as follows:

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The proposal is to shorten the user’s journey and create a much more fluid experience where the user can perform tasks more safely and easily to the same extent that facilitates, for example, indexing on both platforms because they have the same information to process.

6. Wireframe

From all of this, I followed with the wireframe and a new flow for the Loggi product that follows:

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Main screens for understanding the cognitive course.

In addition to the new stream, I’ve suggested improvements in the user interface making the design more contemporary and inviting, allowing all new features and enhancements to be harmonized in the best possible way, bringing more visual comfort to the user.

Igor Baliberdin UX Designer

A little bit about me and my design process in a text…

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