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Strategic design for public purpose

Why UCL’s new MPA must help rebuild design capabilities within government, the public sector, and beyond

Margaret Calvert, who co-designed the UK’s road sign systems, and some of David Mellor’s enduring designs for the British streetscape
Oslo Bysykkel bike-sharing
Helsinki’s new city library, ‘Oodi’



The official blog of the UCL Institute for Innovation and Public Purpose | Rethinking how public value is created, nurtured and evaluated | Director @MazzucatoM | https://www.ucl.ac.uk/bartlett/public-purpose/

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Dan Hill

Designer, urbanist, etc. Director of Melbourne School of Design. Previously, Swedish gov, Arup, UCL IIPP, Fabrica, Helsinki Design Lab, BBC etc