Reflections on Detroit Strategy Tour from an alum

Founder of Conic Group and 2001 IIT Institute of Design (ID) alum and adjunct faculty member, Ruben Ocampo, recently joined the Detroit leg of our inaugural Strategy World Tour. The Tour was conceived as a journey into the near future with the aim of identifying how the field of design should evolve in order to respond to the changing world. It provides a new learning format for our community of alumni and partners by deeply immersing them in a 3-day experience and co-creating new knowledge to inform design, business, and activities in the social sector.

We caught up for a chat on Ruben’s favorite moments of the Detroit experience, why he values immersive experiences as a lifelong learner, and what this offering can deliver specifically for ID alumni. Ruben is also helping the school select site visits in his native country, Colombia, the third stop on our 2016–2017 Latin America Strategy Tour. Alumni interested in participating can email me about special pricing and details at ashley@id.iit.edu. Access the extended version of Ruben’s and my chat here.