Los Angeles, CA / Austin, TX — Wednesday, March 16th, 2016 - In the history of hip-hop, there has never been a rapper who has retired and un-retired in the same day. Earlier this week, hip-hop legend LL Cool J announced a short-lived retirement on Twitter, before divulging that his new album was on the way. Prior to the digital hamper, the rap legend had interviewed with Erich “Sermon” Donaldson — on behalf of Billboard — regarding feeling the need to make a contribution in this musical era; in
addition to detailing on his forthcoming to-be-titled album.
“I put G.O.A.T. 2 on hold. It was good but I didn’t feel like it was ready
yet. I am working on another project that will be real special. If people like that freestyle [on Dr. Dre’s show], they’re gonna go crazy over this album. It’s going to change a lot of what’s going on out there. People will take a second look at what they’ve been listening to after it comes out… I haven’t titled it yet. It’s going to be real special. It will be at the level of being worthy for me to put it out. I want to give this era a taste of LL Cool J. With hip-hop today, in this era, I feel like I have to make a contribution. I’ve made a contribution in every other era. I haven’t made a high powered one in
this era yet. I look forward to doing that. I think it’s going to set a
standard for the culture in general. It’ll make things a lot more fun.” - LL Cool J