User Engagement — let’s make it better!
Guys let’s imagine that you are creating a product. A great product that took many years to develop, but then a really disturbing problem that makes your life uncomfortable…
I can not find any of my product users!
There is one thing that causes this problem, and it is really important for the survival of your product, User Engagement. User engagement is one of the most prominent indicators of the product’s success in the market. The improvement of user engagement allows you to build greater brand awareness and improving conversions for any business or product.
Why is it Important?
Simply put, the more user engagement you are getting equals the more money that you will make. Highly engaged users are more likely to buy, return, and share the product or service with friends. This ultimately allows you to gain more profits as more and more people “engaged” with your product.
After learning the importance of it, let’s throwback a bit to the first paragraph. Let’s say you are having trouble creating this user engagement of your product, and you want to improve it let’s see how we doing it.
How to Improve User Engagement
Finding out what users consider valuable
First, you must question yourself “what makes my product desirable to people?” “what is it within my product that users find valuable?” If you are able to answer this, then you are one step closer to improving your user engagement.
To better comprehend this, I am going to take the example of a product that I am currently building for my project. It is an auction marketplace dedicated that specializes in bidding. For this site, the user might find value in the experience of a bidding system — the thrill to “compete” against others for certain items might be a valuable thing that users value.
Educating users (especially new ones)
Every user’s interests change over time. Product teams can help educate them through that journey. New users are often still forming first impressions and trying to find the initial value. Months later, they may have very different needs such as shortcuts.
Product teams can help both new and experienced users by slowly unfurling the product’s capabilities over time. Teams can hide advanced features, say, by changing them from buttons to more subtle linked text. This keeps the additional options from intimidating new users but still makes these features available for advanced users.
For all new users, Landing Page is a crucial inflection point. Users could have been driven to the service out of pure curiosity or a recommendation rather than a need. Product teams must design the service to help users quickly discover it’s value or they risk losing them.
Because my project is a website so we’re using Landing Page, but for you guys who make a mobile app you can make an Onboarding page for a better experience.
Communicating with users
Building a successful product requires two-way interaction. What this means is the users' input is very valuable to the development of your product and also the rise of your products’ user engagement. There are often people who would love to share what they think about the product that they are using. Creating surveys, ratings, the in-app messages is one of many ways to communicate with users.
If the users are inactive or can no longer be reached, using push-notifications can be a solution to bring those users back. Here is an example of my project in-app messages.
By applying these three things, you should be able to start your engagement with the users and grow them. What’s fun about making something without any user?
Real-Life Example
You guys wanna know one of User Engagement real-life examples? I’ll give you an example from Gojek co. in Indonesia that makes people still using their apps until now and later on.
Question for you guys, do you use Gojek apps? if yes, which payment method do you prefer, GoPay or Cash? I guess most of you were using GoPay for most of your transactions in Gojek, because of the promo they gave to you, isn’t it?
GoPay is the way that how Gojek engages their user, once you were top-up your GoPay, you can’t get your money back, you can only use it for only transactions in Gojek. That’s how they “force” us to keep using their apps since we wouldn’t top-up our balance only 10.000 or 20.000 rupiahs, it must be around 100.000 or even 500.000 rupiahs for one top-up from our debit.
Not only Gojek using this trick to engage their users, but there is also some company like Shopee with their ShopeePay. This way is very smart, and you know what? once I found about this, my head like “BOOM” mindblowing.
Well, I guess that was already a lot you’ve got about User Engagement, even I also got you the real-life example, I wish it did help you more in understanding User Engagement.
Happy Engaging guys… See yaa peace! ✌
