What Does Community Mean to Your Brand and Buyer Persona?
Community: it means something uniquely different to each and every person. Generally, it’s a physical setting or defined group of people that all share a connection either based on interests, locations, or passions. It can be a group of people bonded online, or a group of people that all live in the same geographic village or town together. There is power and importance in these communities, since as human beings, we yearn for approval and support from our friends, peers, and family members.
As a brand and business owner, have you ever stopped to pause and ponder what community means to your brand? Do you make room for it and work to foster it? Or do you operate wholly independent on a daily basis?
There is tremendous value in immersing your brand into communities. Whether it’s one massive community of buyers that all share the same problem, or sub-sects of communities that support the positioning of your brand, you want to tap into these networks.
Here are a few reasons why you should make an effort to integrate your brand into welcoming communities:
1. Community Will Support You:
More than 60% of consumers will tell friends and family members about a brand that they feel attached to. When people feel like they are part of something, joined in on a team with other people that agree with them and think the way they do, they are more likely to give back to that group of people. If that community is surrounding your brand, even better, since more than half of people are going to spread the word about your newfound brand community.
2. Community Will Encourage You:
When people congregate around a brand, these individuals are known as your ideal buyers, reflecting your buyer personas. These are the people you had in mind when you made a product or service. Therefore, these people will have great suggestions and advice for your business moving into the future. They want you to do well, which is why they are going to offer invaluable insight for you to really conquer it down the line.
3. Community Will Engage You:
Community members want to be known, seen, and heard. They will contact you, offer up insight, visit your store, and buy your products. They will bring you out into the spotlight, with features on their social media profiles, local print features, and so forth. Community members aren’t satisfied with remaining anonymous — they want something more than that.
At iLINK, we realize how important local communities are in the formation and success of an SME today. In a world that is growing increasingly global thanks to Amazon, social media, and Google, we are demonstrating the power of hyper-local marketing through blockchain technology. Your geosocial support team is waiting for you — they just need to find you.
