Creating B2B content that helps you sell

Katherine Wilson
Illuminate Financial
5 min readOct 30, 2019

In this ‘Interview with an expert’ we discuss the dos and don’ts of content marketing in B2B tech with Irene Triendl.

What is the context and background of what you do?

I help businesses sell to other businesses. My focus is content marketing strategy for tech companies — specifically helping them figure out the best message to put to their audience within their market and space.

In the B2B tech space this is a big challenge as it’s something that sits at the intersection of…