Business | Relationships

Aunt Jemima Changed Racist Brand Because Advertisers Pushed Back

Black Lives Matter support was the tipping point.

four fresh pancakes with syrup and blueberries, sitting on a red and white plate.
Racist Pancakes. Photo by nikldn on Unsplash

2020 was a year of reckoning for companies with images and brands rooted in racism.

These brands have had to rethink their values.




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