Diamonds Are Forever: The Greatest Marketing Campaign Ever

Marketing is a crucial component of any successful business. The phrase “the product will sell itself” isn’t smart, it’s foolish. People need to know about your product first before they even consider buying it. After that, you need to convince them that they need to have it. Marketing is how you accomplish both of those things.

Great marketing is an art where you have to be very strategic. Convincing your customers that they have a need for your product has to happen on a deep psychological level to be fully effective. The…

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