Four Ways to Balance Your Content Creation Obsession

Navigating the perils and payoffs of the influencer economy

Image: AI-generated using MidJourney | Owned by the author as per MidJourney ToS

Now, tell me — does this sound familiar? As midnight rolls around, you’re firmly planted in front of your laptop, eyes fixated on the glowing screen. You’re feverishly writing like you’re possessed by some Shakespearean spirit. Morning looms, and you’ll be showing up to your day job with bags under your eyes, clutching your triple-shot latte like a lifeline — yet again.

You’ve been writing for hours— years, truth be told — pouring your heart into each carefully chosen word. But your earnings on that content creator platform? They’re stuck like a buffering YouTube video on bad wifi.

Exhaustion’s creeping in, but you’re determined to craft that perfect article, the one that’ll catapult you into viral fame and the fat stacks of cash. Little do you realise your relentless pursuit of views might just cost you your financial well-being and overall happiness.

It’s a tricky trap that countless aspiring creators know all too well: the ‘influencer age’ dilemma of chasing views or making money.

Here’s the kicker: Intent on growing and captivating an audience, many creators overlook more straightforward and reliable ways of earning money. They invest countless hours…