How Beyond Meat Is Saving the World One Hamburger at a Time
Catering to tastebuds, health, and sustainability
Young Ethan Brown didn’t have to read Animal Farm or come across its phenomena quote, “All animals are equal, but some animals are more equal than others,” to know there was something wrong with the disparity in treatment between the dogs in his house and the cattle on the farm.
He sometimes wondered if their biological differences were reasons enough to merit the partial treatment. And even though young Ethan lived with his family in the city and only visited the farms during breaks, the thoughts never strayed far from him.
Young Ethan grew up and got a rewarding job in the energy sector. That career path exposed him to a lot of research and technology. But something didn’t feel right about working on projects that tackled climate change while indulging in perks (animal meat) that contributed to the problems they were trying to solve.
This disturbed Ethan. And even though he was doing well in his career, he felt a higher calling to make a positive impact on the Climate.
From his research, he figured as the global population rose, so would the demand for livestock production; further heightening climate change.
