How Can Perception Hacking Boost the Bottom Line?

Lessons from nature, airline, and an amusement industry


OOur world experience¹ is not only affected by what is ‘out there’ (the data our senses collect) but also by the structure of our sense organs and our minds.

Perception is really a two-step process involving:

  • Sensation — provided by the…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Piyush Kamal🎖

Piyush Kamal🎖


Published Author Who Loves to Play at the Intersection of Cognitive Psychology, Neuroscience, & Philosophy — Sharing the Slice of Wisdom Not on Paper but Screen