How to Optimise Shopping Time ( and Money ) With Personality, Not Impulse

Our patience has limits. Desires don’t.

Sanjeev Yadav
Jun 23 · 3 min read
Pictured: Me. Credits: Anupam Singh

The pandemic tore our numerous privileges, but online shopping isn’t affected as terrible as we thought.

If you’re a recovering shopaholic like me, your closet is also full of fashion mountains going unnoticed because now you have nowhere to travel in those wardrobes. So, you rock a pseudo ramp walk in your home.

Essentialism vs Minimalism

I’ve missed fashion shopping in the last seven months because I’m practising essentialism — it’s way ahead of minimalism.

Essentialism means doubling down on the most important criterion, which helps you make more precise decisions than overwhelming with multiple options.

We always have a choice. We’ll still regret the choice we don’t make. But when clarity guides our decision, then the regrets look like a sacrifice, and the choice we live with paves the path to peace.

Shop timely in seasons by verifying the sales.

Deciding on one specification is how you can reduce your shopping time and buy valuable products.

For example, I only do fashion shopping in June and December for the last two years because Myntra has a massive sale in these two months annually.

During the remaining year, I keep growing my wish-list, and the next trick is shopaholic behaviour — I keep tracking the prices to see if the sale is valid or hokum.

Shop based on personality, not impulse.

Whenever I’m fashion buying, I immediately boil down to what colour reflects my personality the best.

For example, I want to show more skin since I started working out. It helps me narrow down to knee length lowers and sleeveless uppers ( also called tanks ). Then I categorise it based on my favourite colour, white.

You can repeat the above two steps whenever your purchase is essential. To dodge the boredom spectrum, I often experiment with wacky colours that are stereotyped as feminine or make me look different.

Once I went head-to-toe in solid white: t-shirt, pants, shoes, and I got so many stares while I was out that whenever my attention-seeker ego wants to pop, I put on some zany combination of colours and venture into the wild while talking to myself.

Final words

Shopaholism becomes a trouble when you have so much to wear that you end up wearing nothing but black.

It feels tedious to go through a pile of clothes when they look more like purchased garbage you don’t remember buying!

To avoid going through the analysis paralysis of what to wear and whether to wear it, I ask whether the cloth suits my personality or not. Does it show what I believe? I’m a fan of simplicity, and the colour for this character is white.

If you like grey, there are so many shades that it takes forever to converge at what you want.

I’ve been on the grey spectrum, and whenever I want to extend my shopping hours — which became rare now — I enter the grey spectrum and waste my time from solid grey to melange to geometric patterns.

Grey is never my first choice. But if you ever feel like shopping is squeezing the fun, go out of the hill to see what makes you look different in your circle. Any publicity is good publicity.

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Sanjeev is a writer, mentor and recovering shopaholic. He writes about lifelong learning, productivity, relationships, and practical psychology for everyday life. When he’s not busy with his muse, he is sweating either in a workout or emulating outdoor games in his home because of the pandemic. He also chronicles his writing and fitness journey on Instagram.


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