Is Investing in SEO Worthwhile During an Economic Recession?

Still, it is worth investigating how marketing teams may adjust their budgets shortly and how marketers should go about SEO in this uncertain time.

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Due to fear of inflation, a pandemic, conflicts, and difficulties with recruitment and supply chains, businesses are more cautious when creating their 2023 budget. It is still unknown if these global issues will cause an economic recession. Still, it is worth investigating how marketing teams may adjust their budgets shortly and how marketers should go about SEO in this uncertain time.

In times of economic hardship, marketing executives should consider redistributing their budget between paid and organic marketing methods, explore ways to reduce customer acquisition costs (CAC) and figure out which campaigns are the most cost-effective.

Thus, is it beneficial for marketers to persevere with SEO even during an economic slump?

That is our opinion. Here are the reasons:

• Research conducted by Econsultancyfinds that 89% of marketing leaders believe the organic search will bring in more revenue in the future.