FACING TRUTH

Shedding One of My Personas

Because that is what readers tell me

iStock: Ranta Images

In marketing, we often talk about knowing the personas to whom we sell. We characterize them by their particular position in an organization, demographics, adoption tendencies, and assorted inclinations. It helps us to make sure that as marketers, we scratch their itch and meet their needs.

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Jill Ebstein

Jill Ebstein

I’m a Curious George who loves wide lanes and the power of positive thinking. Humor, business, family/dogs, fiction (Alfred’s Journey 2023) www.jillebstein.com

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