Struggling to Come Up With Great Content Ideas? Try This.

Your ideas are worthless, but you still need them.

Sinem Günel
Curated Newsletters
7 min readJun 27, 2024

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Photo by Deeana Arts

I started to write online in 2018. Back then, content was an asset.

I wasn’t early to the game, but compared to today, capturing and keeping attention, growing an audience, and monetizing your work was a lot easier.

In 2024, we’re not only competing with an absurd amount of new content being released every second, but we’re also battling robots who are able to create better content than most beginners.

So the question is: How do you stand out?

Thankfully, it’s not impossible, and you have different options. So let’s dive into one of them: Unique ideas.

Your best ideas are mashups.

They’re mysterious, and you don’t really know where they come from or how exactly you develop them. And as if that’s not funny enough, we quickly forget our best ideas, which leads to the first crucial lesson: You need a reliable method to capture your ideas — no matter how good or bad they are. But more on that later.

Everything is a remix

In his viral video series, Kirby Ferguson claims that everything is a remix — music, arts, technology, and anything else that…

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