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ILLUMINATION-Curated

Ryan Fan

Sep 27, 2020

5 min read

The Genius Behind The GEICO Gecko

The company only chose the Gecko because of a Screen Actors Guild strike

“Fifteen minutes could save you 15 percent or more on car insurance.” — GEICO.

I have heard the catchy tagline hundreds, if not thousands of times, as have many Americans. Along with the Aflac Duck and Flo from Progressive, the GEICO Gecko is one of the most…

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The Genius Behind The GEICO Gecko

The company only chose the Gecko because of a Screen Actors Guild strike

More from ILLUMINATION-Curated

Recommended from Medium

10 Golden small business tips to take your business to the next level

Five Marketing Analytics Trends to watch out for in 2019

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GigProfitz Review — No More Maze

CXL Scholarship — Conversion Optimization MiniDegree — Week 1 of 12

Gen Z is shaking up gender norms, and brands need to be dialed in as priorities shift

9 Marketing Nuggets to Enhance Your Customer Loyalty and Retention

Best Organic Traffic Services To Buy Online — Organic Search Traffic

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