The Simple Yet Powerful Ingredient All Viral Stories Share
Sometimes we overcomplicate the most basic things
People are lonely and thirsty for hope.
You probably read a thousand times how important it is to use storytelling to connect with our readers. It all comes down to one thing: we are fed up with being invisible.
We wake up in the morning and go to work, whether that happens in the living room or an office, and sometimes we don’t exchange a word with a single person.
We don’t know our next-door neighbor, our friends are too busy to arrange a gathering (who isn’t?) — and just wait until they start a family.
We spend so many hours in front of a screen that our best friend became a phone or TV platform.
This is not meant to make you unhappy, just to state that we are moving towards invisibilization. Our human interactions are less frequent because we rely too much on devices to keep in touch.
That’s why we are starving to feel something. Anything.
To have some human feelings that make us feel alive again.
And stories can bring that. They make us cry, laugh, connect, be heroes, love and feel loved, hate and feel hated. They have all that power over us.
