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These 2 Questions Will Help You Create Better Content
Use storytelling to capture and keep attention.
If you’ve been studying content creation, writing, marketing, or entrepreneurship for a while, you’ll know that storytelling matters.
Compared to stats, data, and facts, stories stick.
Our ancestors used stories to pass on knowledge, and it’s no wonder they’re still the most effective way to learn, communicate, and fascinate.
The problem is that telling memorable stories is hard. Most of us overthink, don’t know where to start, and have no idea how to tell a story that is engaging instead of boring.
In my work as a writer, entrepreneur, and educator, stories matter because they help me share my unique journey while also creating a more sustainable learning experience for my clients.
Here’s a brilliant quote that might help you think differently about stories:
“Stories are about one person saying to another: This is the way it feels to me. Can you understand what I’m saying? Does it also feel this way to you?”
- Kazuo Ishiguro
