How to Use Differentiation to Stand Out From Your Competition
If you can provide a unique benefit, customers are more likely to remember your brand.
Published in
6 min readOct 30, 2020
Businesses need consumers to remember their brand.
If consumers easily remember a brand, they are more likely to be considered a purchase option when purchasing.
Having a point of difference from the competitors means a brand is more likely to be remembered.
This point of difference is a unique product or branding characteristic that benefits customers that the competition does not offer.
Differentiation.
What is differentiation?
Product differentiation is a marketing management strategy that aims to distinguish or differentiate a company’s products or services from competitors' alternatives.
Businesses communicate their unique and distinctive benefit through the marketing strategy to make them more attractive to a targeted group of customers.
