Why can’t we stop talking about Andrew Tate?

The divisive figure has been a trending topic of conversation across platforms worldwide — but why can’t we just ignore the self-proclaimed “online character”?

Louise Morris
ILLUMINATION-Curated

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Source: Famous Birthdays

Andrew Tate.

A name you’ve most certainly heard flying around the social media landscape in recent weeks. However, if you’re one of the fortunate few who hasn’t been exposed to the self-proclaimed “success coach” who plays an “online character” — allow me to deprive you of your blissful ignorance.

A former professional kickboxer and struggling reality TV star, the internet ‘personality’ and founder of the ‘alleged’ cult-like MML, “Hustler’s University”, began gaining traction after clips from his podcast began to circulate around apps such as TikTok. Dubbed the King of Toxic Masculinity, Tate became a viral sensation for his radical views and outspoken misogyny. But unlike your typical internet joke of the week, Tate’s 15 seconds of fame prevailed as his rhetoric pervaded the minds of his marketable audience.

Now one of the most Googled people in 2022, he is a social media centre-point and topic of debate with videos on TikTok tagged #AndrewTate having been viewed 12.7 billion times. Whilst many of these videos include people…

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Louise Morris
ILLUMINATION-Curated

Full-time assistant portfolio manager, part-time rambler. A work in progress. Find me on Twitter @LouiseMorris_98