Manna From Heaven: Where Did This Money Come From?

Figuring Out Earnings From Substack

William Spivey
Substack Mastery
Published in
3 min readAug 5, 2024

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By Manuel Dohmen — Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=185802

Since making the commitment to get serious on Substack, I’ve been continually trying to figure out how and when writers get paid. On Medium, I get daily statistics on earnings. On the first day of each month, I know what I’ve made the previous month, and I can project within a couple of days when a payment from Stripe will hit my bank account. I may disagree or not understand a dozen things about Mediums algorithms and the Boosting program, but I do know what to expect in terms of when and how much.

Medium clearly outlines what it does share, and I have come to rely on its reports. Substack tells me hourly about how many paid subscribers I have and my gross annualized revenue(GAR). There are four ways for subscribers to support me: monthly subscriptions, with a minimum of $5. There are annual subscriptions for $40 to my newsletter. I have a couple of “Founding Members” who’ve contributed $100 for a yearly subscription, and until I reach 150 stories on Substack (projected sometime in September), anyone could still subscribe for free. I’m thankful for all those who chose a paid membership when they didn’t have to.

I’ve read conflicting information about how/when Substack makes payments. They are clear that payments are received within 48 hours of…

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