WRITING | SUBSTACK

Writing Books is Easy — Selling Them is the Real Challenge!

Does anyone want to spend their hard-earned money and precious time reading your thoughts?

Sana Uqaili
Substack Mastery

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There was a time when writing a book meant navigating through agents and securing a deal with a publishing house.

It was tough to break in, but once you did, the publisher took care of everything — cover design, editing, publicity — you name it.

Today, you can bypass those gatekeepers and publish whenever you wish.

But the trade-off is that you’ll have to handle all those tasks yourself, and you’ll be up against well-established publishing houses that have already mastered the process you’re just beginning to explore.

The most crucial question you need to answer is this: Is your book truly worth it?

Writing a book is incredibly fulfilling; it’s one of the most enjoyable things you can do. However, it’s also a bit of a luxury — you’re asking readers to spend their hard-earned money and precious time on your thoughts.

So, are you giving them something valuable in return?

It’s one thing if a major publisher is backing you up, but if you’re pouring your own resources into promoting your book, you need to be absolutely sure it’s worth every bit of effort.

Each year, countless exceptional books are written, yet most of them never reach a wide audience.

The reality is, your book might be one of those hidden gems that few people discover — at least, that’s something I’ve come to accept.

Even modest sales of a self-published book can be a tremendous achievement, especially if it’s your first under a new name.

But I’ve found a new way to promote my novel, and I want to share it with you.

I’m building an audience by posting short stories in my Substack newsletter, Infinity Love.

These stories give a taste of the 40-chapter novel I’m planning to release online in the next 5–6 months.

My goal is to cultivate a dedicated readership who will be excited to purchase my novel once it’s out.

Follow my newsletter to stay updated on my journey and progress.

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Sana Uqaili
Substack Mastery

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