Video SEO Basics For YouTube Beginners
YouTube Video SEO Basics And The Algorithm!
Understand How The YouTube Algorithm Works With Video SEO!
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What you will learn from this article.
● Understanding the YouTube algorithm.
● 2 Free video creation and editing tools.
● YouTube video SEO basics for beginners.
● How to make attractive YouTube videos.
● Why YouTube is the top video site.
● Some YouTube history and growth.
● Free stuff for my Medium subscribers.
Understanding the YouTube algorithm.
The YouTube algorithm is a complex system that determines what videos to recommend to users on the platform. The algorithm considers various factors such as user behaviour, video content, and metadata.
Here are some key components of the YouTube algorithm:
● User Engagement: One of the most important factors in the YouTube algorithm is user engagement. This includes metrics such as likes, dislikes, comments, watch time, and shares. Videos that generate high engagement are more likely to be recommended to other users.
● Video Content: The algorithm also considers the content of the video itself. This includes things like the title, description, tags, and overall topic of the video. Videos that are well-optimized and relevant to user interests are more likely to be recommended.
● User Behavior: The algorithm also considers the behaviour of the user. This includes their search history, watch history, and overall activity on the platform. YouTube will recommend videos that are similar to those that the user has watched in the past.
● Trending Content: The algorithm also considers the popularity of a video or topic. If a video is generating a lot of views, likes, and comments, it is more likely to be recommended to other users.
● Quality and Freshness: YouTube also values high-quality content and favours videos that are new or recently uploaded. However, the platform also considers videos that have performed well over time, even if they are older.
Overall, the YouTube algorithm is designed to deliver personalized and relevant content to users based on their interests and behaviour on the platform.
By understanding the factors that influence the algorithm, content creators can optimize their videos to reach a wider audience.
2 Free video creation and editing tools.
● Canva — Canva is a graphic design platform that allows users to create a wide range of visual content, including social media graphics, posters, flyers, presentations, and more.
It was founded in 2012 and has since grown into one of the most popular online design tools, with millions of users worldwide.
Canva offers a user-friendly interface and a wide range of design templates, graphics, and other elements that users can customize to create their own unique designs.
The platform also allows users to upload their own images and graphics, making it easy to create personalized designs.
Canva has both a free and paid version, with the paid version offering more features, including additional templates, premium graphics, and the ability to resize designs.
Canva has also expanded into video editing, allowing users to create engaging video content with customizable templates and elements.
Overall, Canva is a powerful tool for creating professional-looking designs, even for users with no prior design experience. Its user-friendly interface offers a wide range of features.
This made it a popular choice for individuals, businesses, and organizations. Looking to create high-quality visual content.
● Lumen 5 — Lumen5 is a video creation platform that uses artificial intelligence to automate the video production process.
The platform allows users to create engaging videos from existing text-based content, such as blog posts, articles, or social media posts.
Lumen5 uses machine learning algorithms to analyze the text and extract key themes, which it then uses to suggest relevant visuals, animations, and music.
Users can customize the suggested content and add their own images, videos, and text to create a fully customized video.
Lumen5 offers a range of templates and themes to help users get started, as well as advanced features such as the ability to add custom branding, calls-to-action, and captions.
The platform is user-friendly and requires no video editing experience, making it accessible to a wide range of users.
Lumen5 is a popular tool for social media marketing, as it allows users to create eye-catching video content quickly and easily.
It can also be used for a range of other applications, such as creating product demos, educational videos, or corporate presentations.
YouTube video SEO basics for beginners.
YouTube Video SEO (Search Engine Optimization) refers to the process of optimizing a video to rank higher in YouTube search results and gain more visibility on the platform.
Here are some basic YouTube video SEO tips:
● Keyword Research: Start by researching keywords related to your video topic. Use (Free) tools such as Google AdWords Keyword Planner, TubeBuddy, or VidIQ to find popular keywords that people are searching for.
● Video Title: The video title is the most important on-page factor for SEO. Make sure your title includes your primary keyword and is compelling enough to entice people to click on your video.
● Video Description: The video description should provide more information about your video and include relevant keywords. Make sure to write a detailed, keyword-rich description that accurately reflects the content of your video.
● Tags: Use tags to help YouTube understand the content of your video. Add relevant tags to your video, including your primary keyword and related keywords.
● Thumbnail: A high-quality and attention-grabbing thumbnail can increase click-through rates and help your video rank higher. Make sure your thumbnail accurately reflects the content of your video.
● Video Transcript: Adding a transcript to your video can improve its SEO. A transcript allows YouTube to understand the content of your video and can also help viewers who prefer to read instead of watching.
● Engagement Signals: YouTube takes user engagement into account when ranking videos. Encourage viewers to like, comment, and share your video, and respond to comments to increase engagement.
By following these basic YouTube video SEO tips, you can improve the visibility of your videos on the platform and increase your chances of reaching a wider audience.
How to make attractive YouTube videos.
Making free YouTube videos is possible with just a few basic tools and resources. But there are some ways and tools to make money on YouTube in case you do not have money for expensive equipment.
You will have access to 2 of the top free video-creating and editing tools online. It is quite possible to dominate YouTube, but it does require a lot of work to take flight!
Here’s a step-by-step guide to get you started:
● Choose a Video Topic: Select a topic that you’re passionate about or knowledgeable about. This could be anything from cooking to gaming, or from makeup tutorials to educational content.
● Plan Your Video: Before you start filming, plan out your video. Create a script or an outline of what you want to cover and decide on the visuals and shots you want to use.
● Film Your Video: Use a camera or smartphone to record your video. Make sure you have good lighting and sound quality and consider using a tripod or stabilizer to keep your shots steady.
● Edit Your Video: Use free video editing software like iMovie or Open Shot to edit your video. Cut out any unnecessary footage, add music or sound effects, and include any additional visual elements like text or graphics.
● Upload to YouTube: Create a free YouTube account and upload your video to the platform. Make sure to add a catchy title, description, and tags to help people find your video.
● Promote Your Video: Share your video on social media platforms like Facebook, Twitter, or Instagram, and encourage people to like, comment, and subscribe to your channel.
By following these basic steps, you can make free YouTube videos and start building your audience on the platform. With time and effort, you can grow your channel and create engaging content that people will love to watch.
As mentioned earlier, there are ways to leverage YouTube without making videos. Or to make money on YouTube by creating videos with free tools.
Why YouTube is the top video site.
YouTube is the top video site on the internet for several reasons:
● User-Friendly Interface: YouTube has a simple and easy-to-use interface that makes it easy for anyone to upload, watch, and share videos. This has made the platform accessible to a wide range of users, from amateur creators to professional filmmakers.
● Large User Base: With over 2 billion monthly active users, YouTube has a massive audience. This means that creators can reach a wide audience with their videos, and users can find content on almost any topic.
● Diverse Content: YouTube has a diverse range of content, from music videos to educational content to gaming and entertainment. This means that users can find content that is relevant to their interests and preferences.
● Monetization Opportunities: YouTube offers monetization opportunities for creators, allowing them to earn money from their content through advertising, merchandise sales, and sponsorships. This has made YouTube an attractive platform for creators looking to make a living from their content.
● Integration with Google: As part of Google, YouTube has access to advanced technology and resources, including search algorithms and analytics tools. This has helped YouTube improve its search and recommendation features, making it easier for users to find relevant and engaging content.
Overall, YouTube’s user-friendly interface, large user base, diverse content, monetization opportunities, and integration with Google have helped make it the top video site on the internet.
Some YouTube history and growth.
YouTube was launched on February 14, 2005, by three former PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim. The platform was initially designed as a video-sharing site where users could upload and share videos with others.
In the early days, YouTube grew slowly, with only a few thousand users in its first few months. However, it quickly gained popularity, and by the end of 2005, it had more than 50,000 registered users and was receiving millions of views per day.
In 2006, YouTube was acquired by Google for $1.65 billion, which helped the platform grow even further.
Google’s resources and technology helped YouTube improve its infrastructure and features, including its search algorithm, video player, and mobile app.
Over the years, YouTube has continued to grow and evolve, becoming the dominant platform for online video content. As of 2021, YouTube has over 2 billion monthly active users and over 500 hours of video content uploaded every minute.
The platform has also expanded into live streaming, VR content, and original programming, making it a versatile and engaging platform for creators and users alike.
The top video marketers and earners on YouTube are calling this the ultimate video SEO super weapon! How much traffic do you think you will get the minute you reach page 1 on Google and YouTube? Are you ready to find out? — Source
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AI CONTENT DISCLOSURE: Some of the content in this article was created with AI using a unique strategy I have compiled. Some articles are a mixture of my own writing combined with AI, like Chat GPT. Articles not including this disclosure are 100% my own written content.
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