on writing better

1 Year, 2 Books, 3 Platforms, ~4M Views Later — My 7 (Undying) Codes of Writing That Worked

#4 Your maximum effort => audience’s minimum effort

Lipika Sahu
Published in
6 min readSep 26, 2023


Photo by Vinicius Wiesehofer: https://www.pexels.com/photo/closeup-photo-of-smiling-woman-wearing-blue-denim-jacket-1130626/

I have never used so many numbers in my headline…

Moreover, I am really shy and not comfortable with boastful numbers.

So, I am feeling like a fish out of water here…putting those numbers on the board. But my sole purpose is to tell you that however bleak it may look now, it’s doable.

Because if you had told me of something like this a year back, I would have choked up laughing.

Or given you my typical poker face — the one I give to meaningless talks.

Trust me, I started writing with absolutely no knowledge of the:

Immense power of the internet, Earning potential of penning thoughts, Cumulative force of building something consistently, Impact of mere words.

And yet, it all happened.

Sometimes I feel like it’s all a lucky stroke. Or maybe divine intervention.

But then it’s not. However rosy the picture might look today, it was not a seamless performance each time.

Sometimes…many times…it was a…