10 SEO Terms You Should Know.
A better SEO can help you to get more traffic, view, and sales
SEO is the backbone of content marketing, even if you are writing on Medium or any other platform.
What is SEO?
SEO stands for “Search engine optimization” which means you optimize your blog/website or any online content to rank as high as possible on Google search results page for the desired “Keywords”.
Let’s take an example.
Sam wants to find the best smartphones below $400 to make a purchase. He opens of Google search and types in “best phones under $400 2022”
Now, as you can see, some top website links are shown on the Google search for this search term “best phones under $400 2022”.
This search term (best phones under $400 2022) is called “keyword” and the website and post ranking for this keyword is optimized around it.
The better we optimize our site for SEO the better will be our ranking in terms of search results positions on Google.
This way, we can say that the website “phonearena.com” (In the image share above) gets the 60% to 70% of website visitors (Traffic) for this search term.
Obviously, the more traffic you get the more you earn form ads, affiliate marketing and other monetisation options on your website.
Now you can understand the beauty of SEO. It is the best and FREE method to grow your business in this competitive market.
I will not cover it all here in this short article and it’s not even possbile. Though, I will introduce with commonly user terms that will help to undated the articles at medium or to explore.
How does it work?
You write and publish your content related to the topic that generally people are searching for in Google or other search engines.
Look it should be to provide the users (common people) with the right piece of information.
There better you serve the better you rank.
#6 Powerful strategies
I have already published a great article about the #6 powerful strategies that you need to know to optimize your website content.
No matter how hard you dig the SEO ground, sometimes you failed to get precious gems. But, the right approach can really help you to rank your website quickly.
Follow the article shared above to learn in depth.
10 Important SEO Terms For Beginners
Let’s find the best tags you need to know for starting a powerful SEO career or succeeding in building a powerful content strategy.
Title tag:
Title tags basically mean “H1” tags, SEO titles, or commonly page titles for your blog/ website or content.
Meta Description:
It’s the way to define the content summary for the search engine bots and audience.
It is normally defined as follows:
<meta name=”description” content=”content-summary-here”>
If you have a WordPress website, you do need not to code. Yeast or Similar SEO plugins can help to add it easily.
Keywords:
As we have discussed earlier “Keywords” is something that many people search in Google and other search engines.
To better understand, you can read the above example.
Keywords Density:
It defines the number of times a particular keyword has been used in your content copy or blog post.
It shouldn't be more than 1 to 2% or it will spam your work.
Internal Links:
This means the links (links from your own website/blog) that you add in your content of high-value posts related to your content add more value to it.
You need to include at least 1 internal link in every post.
External Links:
You need to add at least 1 third-party website and post links to your website to add more value.
A minimum of 1 link is needed for better ranking.
Backlinks:
Link of your website or posts added in other high authority sites to get more referral traffic and better SEO performance.
Broken Links:
Links added to your website posts or contents or web pages that are no longer working or deleted are called broken links.
You must not have any link that is not working, in other therm ist should never show a 404 error (Page not found).
SiteMap:
It tells the search engines such as Google how organized our website is. I mean, it includes the structured data of our website about all the pages, posts, likes, and comments on any website.
It is helpful for bots to find the right information.
Example- https://manipathak.com/sitemap.xml
Robo Text:
This is a really important thing for your website. It basically tells Google and other crawlers about what should be listed for users and what not.
Example- https://manipathak.com/robots.txt
Wow, You know many things now.
Conclusion:
SEO is not limited to this only. If you follow me, Mani Pathak, you will keep getting the best SEO tips, tricks, and detailed courses to scale your business like a pro.
It’s time to take a leave. Please clap and follow to help me.
Thanks for your time.
