11 Killer Benefits of Updating Old Blog Posts and Increasing Traffic by 213%

Updating your old content can help with your rankings

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I have been blogging for over 4 years now.

During this period I have tried almost every strategy to improve my website traffic.

However, I’ve discovered that updating old content is by far the most effective approach.

Yes, it does not only increase traffic but also improves search ranking and makes the content more relevant.

Today, I will reveal the 11 killer benefits of updating old content.

1. Boost Your Click-Through Rate (CTR)

Whenever you do a Google search, you will notice that the top 10 pages are published within a year.

Yes, Google prioritizes updated content and ranks them better on the search results.

Screenshot taken by Author

You can see the top result is updated on 20th Nov 2024.