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26 Business-driving Instructions From Elon Musk and His Tesla That Can Help Your Startup Evolve

Starting a business is easy but, failing to understand the necessary business-driving instructions that account for its prosperity and maintenance can derail your business from its track since the very first day.

Photo by Alexander Shatov on Unsplash

Starting a business is both technical and challenging. Once you succeed in putting your business on track, the actual question of business flourishing and maintaining becomes even more adversarial.

The point of maintaining your business while keeping it on track is the most crucial aspect to consider before even launching the startup of your business.

Here, I have compiled 26 business-driving instructions inspired by one of the most successful business companies, Tesla, and its co-founder Elon Musk. These instructions are a living example of a successful business and once followed will ensure rapid evolvement for your startup business.

1. Be determined, be persistent with your business, no matter the odds

Determination, persistence, and perseverance all play a quintessential role in driving your business towards success.

Persistence is what allows you to aim for your goals even when the opposition is strong and adversities appear like a mountain.

It is the utter desire of achieving the goals that spur persistence in people.

Perseverance on the other hand is what compels you to try again and again; even after several failures faced on the way of achieving your subjective goal.

In driving a business to success, perseverance is considered a more important subjective than simple, plain persistence because perseverance reflects stamina and ability of endurance in times of struggle.

The founder of the Tesla company, Elon Musk, in an interview has reflected on how one should remain persistent and never give up unless and until forced to do so.

Persistence is very important. You should not give up unless you are forced to give up — Elon Musk

And then there is determination, which is the driving force of both persistence and perseverance.

If you don’t have determination for your business, for what you are doing, the question of being persistent and embracing perseverance diminishes into thin air.

The three relate with one another in the following simple yet magical equation:

Determination + Persistence + Perseverance = Abundance + Success

You gotta love something enough to be determined to achieve the goals related to it. Then you gotta put in persistence and embrace perseverance for achieving those goals, no matter the opposition faced or adversities encountered. Once you create a blend of the three, abundance and success eventually start pouring in.

Remember persistence and perseverance always pay back big!

2. Quality matters more than quantity and esoteric notions

One of the things that makes Tesla’s business model unique is that the company aims, and stays strictly focused on the quality of its product.

At Tesla, the quality of a product is the number one priority, with the main objective of making the finished product compelling enough for the customer to buy it.

There’s no compromise on that because its vision and mission remain clearly defined with no compromising on the quality of its products.

Today, however, many businesses fail because they lose their actual purpose and vision by getting lost within the lines of compromising on their product’s quality which is mostly backed by the esoteric notion.

So, the quality of the product should be your business’s highest priority for it to succeed with its pipeline.

This relates to Musk’s statement stating that for your startup to succeed, you need to focus on the quality of products, and on how your product can appear incredibly compelling enough for the customer to purchase it.

You’ve got to become maniacally immersed in the idea of creating a quality product that captures the attention of the customers almost instantly.

Most startup business owners get distracted from the idea of quality-product and chase the factor of quantity over quality.

Not only do they affect their business’s pipeline, but also by doing so, they unnecessarily increase their startup’s initial input costs.

That’s when their startup business starts trailing the ‘derailment’ track.

3. Own a dominant vision; think out of the box; think out of the world

Know the number one rule of a successful business? That’s having a dominant vision.

It is because the world remains hungry for newer innovations and technological advancements.

If these newer inventions lack the necessary dominant twist, they either never stand out, or even if they do, they don’t last long enough.

So, for your startup business, you’ve got to possess a superior vision that aspires to not only inspire but also, at the same time inculcates a sense of high demand in the marketplace and people’s minds.

That, indeed, is only possible by thinking big, by thinking outside of the box.

It requires courage and determination of first saying and then proving that ‘I can do it when all others insist on it being ‘impossible’.

Tesla’s founder, Elon Musk, is doing exactly that. After the production of electric vehicles (Tesla), Musk, aims to transition the notion of life from lands and under the oceans to other planets.

4. Anticipate pivoting in business when other strategies don’t work out

Pivoting in business is an excellent way to analyze and conquer the marketplace by providing services or products - through your business - that are in-demand in the market to keep your business pipeline evergreen and its success guaranteed.

So, what exactly is pivoting in business?

Fundamentally, it is the process of giving your business a new direction, however, with the same business vision, when you realize that your current products or services aren’t getting any traction in the marketplace.

Eric Ries, an American entrepreneur in his book ‘The Lean Startup’, defines ‘pivot’ in business as

Making a change in strategy, without a vision change.

Strategically, pivoting is the technique of bringing about a change in business procedures and methods (strategy) to accomplish the same goal (vision) helping your business with an improved return on investment and better traction in the marketplace.

In the case of startups, pivoting accounts for changing the business strategy to a completely new one, which is considered as ‘not an easy task’ by most startup businesses and so, most startups give up when they see a decline in their business progress.

Pivoting is not a magic pill - as it is usually thought of by most - especially in the case of startups, it is advisable to embark upon the journey of pivoting only through calculated, planned, and thoughtful execution.

Check out an extensive guide to pivoting( What is, When to, and How to?)

Tesla has so far announced two major pivots that are time-framed to capture the marketplace with great success very shortly because of their good scope and arising demand in the marketplace.

The first one is the introduction of middle-market class vehicles, rather than the luxurious electric cars (Model 1 and Model 2) that were produced initially. The idea here is to deliver a product to the market that descends into the category of ‘within budget’ for middle-class civilians.

The second pivot that the company announced is again anticipated from the demand in the marketplace, the Energy Wall battery. The E-Wall Battery is a solar energy harvesting plant. It harnesses solar energy in the daytime to be used for energy supplying at night-time, or at any time when the grid goes down.

If the second pivot announced by the company becomes successful, it will evolve to an extent that there would be no harm to regard Tesla as an energy infrastructure organization with a side business thriving in electric vehicles.

That’s the power of pivoting in business! You always have to mold your business according to the demand in the marketplace.

Once you understand that, your startup is sure to be bound for success naturally.

5. Invest a portion of your earnings into your own and part of it into other businesses

You probably have heard about saving your first dollar from the first sale right?

In the business world that is, exactly what successful businesses have done, and it is no doubt a piece of advice given to startups by every successful business owner.

There is a normal notion that goes by quite often stating that ‘It takes money to make money.’ This means,

Securing investment by investing in other newer businesses opens up a door of countless opportunities for your primary startup.

Tesla’s co-founder is known to have reinvested his earning in multiple businesses:

  • Half of the earnings from Zip2 were invested into a new startup that resulted in the founding of; which later became a gargantuan PayPal network.
  • Almost 65% of earnings from the sale of PayPal were invested in the formulation of SpaceX.
  • Apart from these, he has also invested enormously in Tesla Motors and SolarCity.

So, to keep their businesses thriving on a long-term basis, often companies invest in other companies that stimulate a win-win strategy for either of the companies.

Microsoft investing in Apple to save Apple from doom in 1997 is one of a good example of this scenario.

For most startups, securing investment is an attractive opportunity as it does not register any liabilities on the balance sheet.

6. Be vigilant of hasty hirings and swift in firing

While new startups give an open shout-out to staff hiring, the recruiting process on Tesla Motors is not that simple, it’s actually quite diligent.

Tesla’s co-founder, Musk, is very scrupulous of growing his staff and he governs its size in regards to the business growth.

Hiring the right staff that knows how to get the said job done nicely is crucial for any business success. A wrong hire will not only cost your business money but can cost even more than just that.

In hiring your staff don’t forget that your business is only as good as the employees that work for it.

Starting from the front desk to the executive officers, every employee presents a facet of your business to the client.

And if this facet is not polished, experienced, or it lacks the required expertise, then to the client, simply, your business fails to give an outstanding impression.

The right hire will definitely help get the required job done with a lesser staff member count.

Especially, when your employees are talented enough to tackle the challenges faced, by taking ownership of their work as well as their position, are sure to give your business new heights of success, at all levels of growth.

In hiring, you need to be evident first that the need of that particular staff member is crucial to your business’s success.

Better still, the probability of the wrong hire still exists despite being diligent and meticulous in matters related to staff hiring.

In such cases, the co-founder of Tesla states:

Firing wrong hires is probably better than investing time and money into polishing their skill sets to get a particular job done.

It might appear an awful statement but, it’s a logical one because if somebody fails to work out, it’d be a mistake to try harder in making it work out while it cannot actually work.

That’s how unsentimental Musk is in regards to correcting a ‘hire mistake’. It is no doubt true as Musk has admitted himself that

Hiring staff members is itself a tremendous challenge that needs critical analysis to ensure the success and longevity of your business.

7. Start with being a loyal customer of your own business

Most startups start a business thinking that if they make their product available to the marketplace, customers will simply start pouring in; the ‘if we build it, they’ll come’ belief.

That’s absolutely not how it usually happens!

Understanding your target customers, their needs and the motivation required to compel them into buying your products is a fundamental requirement, that can otherwise track lift your business at the very startup.

Getting blinded by the flash and brilliance of your innovative ideas can leave your business afloat in a dark abyss.

So, knowing your customer and understanding their needs is important for driving your business to success.

One of the indisputable ways to truly understand the needs of your target customer is to become your own company’s loyal customer.

Here’s the catch, to become your company’s loyal customer, you gotta have to have a ‘self-need' of your company’s product.

Tens of thousands of successful startup examples - Uber, Zappos, iPods, etc - are a living proof of necessity being the mother of invention.

The ideas of all these startups — now well known brands and businesses — were aspired from the need of solving personally experienced problems by their founding members.

This simply means that the founders of these companies were the first loyal customers of their own business.

In a very similar fashion, Musk became a customer of his own Tesla’s Model S in 2013 to gain first-hand experience of his company’s product.

There is a good reason why he remains to be a loyal customer of his own firm - gaining insights on how to improve his company’s contemporary as well as future products and to understand his target customers.

It also makes him better grasp the experience of his customers with his products during his one-on-one corresponding sessions with them.

8. No failures faced? Your business lacks innovation

The fear of failure is the number one thing that holds us back from doing what we desire.

People often say that failure should not be an option but in the business world (though not limited to this field alone), failure has to be an option because failures are what provoke innovation.

Success and failures go side by side in the business world and that’s how they should be. As per Musk’s assertions;

Failure is an option here. If you aren’t failing, you aren’t innovative enough.

Failures are what compel a person to rise up to newer heights by trying again. That’s possible only when you accept failures as an ‘option’ with a properly defined contingency plan for its solution.

Most people can’t just accept failures because, for them, failures are highly demotivating which derails them from their vision and purpose, causing them to abandon their tasks.

That’s right! Under the pressure of the fear of failure, people experience several different types of emotions like crying, feeling scared, etc. Such emotions are regarded as okay but what’s NOT acceptable here is abandoning everything midway.

You need to learn that failure is more of a formative thing rather than a final. If you regard it as a part of your business journey, you can then change your mindset from ‘abandoning upon failure’ to ‘being innovative upon failure’.

Remember failure is as important as success itself.

Have you ever heard people say that great business decisions are the riskiest? They’re right!

It means that risky business decisions are planned out by keeping in mind the probability of failures and a contingency plan for them.

Take for example Musk, who - before investing his money into different industries - deliberately knew about the probability of ‘high risk’ and failure.

Despite it, he invested his money in different industries, embracing the probability of failure and high risk by planning out the contingency plans that allowed accepting failures as part of his business development.

Ultimately, he succeeded against those failures by learning to rise up again and being innovative against all the adversities and failures.

9. Have a standing-out leadership

Leadership is an ultimate test for all business leaders especially in times of calamities or upheavals that impact businesses seriously.

In such cases, a good leader needs to be dynamic and adaptive enough to devise a mitigation plan or process that helps avoid most of the disruptions in business continuity.

Imagine a business’s mission which was almost a success, faltered at the very last moment, giving a shift of 180 degrees to the sail tide followed by a swarm of silence sweeping across the consortium.

With all the staff and team members demoralized, eating their hearts out, and thinking of turnover for good, what do you think a leader would have done then?

That was exactly the scenario with Elon Musk’s SpaceX 3rd launch-mission attempt which failed at the very last moment; bringing the future of the company on the verge of ruin.

Even with the toughest scenario testing out his leadership, Musk stood up before his team and proved his leadership like never before. His speech rose to a climax when instead of elucidating the responsibilities of his employees he clarified his vocation by saying:

For my part, I’ll never give up.... and I mean never – Elon Musk

Those two sentences literally shifted the crowd’s response in a matter of just 5 seconds. Few moments past those sentences, the energy of the consortium started giving a buzz endorsed completely in determination and high morale rather than despair and defeat.

It happened collectively for all the 300+ people around the consortium. People rather than falling into the bewilderment of despair started focusing on the up-next, leaving the past behind.

That’s how leadership should be addressed, by coming forward and handling the situation as swiftly and effectively as possible.

The role of leadership requires people to put themselves forward no matter, the circumstances.

Ultimately, every business is bound to face some challenges every now and then. What matters is how a leader approaches them and how he navigates through them without affecting the business workflow at large.

A leader’s approach and code of conduct play a key role in the prosperity of a business.

10. Work hard, work fast, work smart

In the business world, there’s absolutely no room for indolent slothful behavior.

Fight your fear, your laziness, your ignorance before you worry about fighting the competition. — Amit Kalantri

While some argue that working hard is an indispensable reason behind any business success compared to working smarter, I’d rather disagree with the so-lived dichotomy of the two in our culture. The reason is simple,

beating the competition in the present-day business marketplace requires both of them worked-at simultaneously.

As of the saturation in the marketplace, everyone wanting to achieve similar goals as you is already working like crazy.

That’s the very reason why to succeed, working harder, smarter, and faster are table stakes to capture the marketplace.

According to Musk;

If a person does not approve of things as high-risk and hard enough, there’s no point in starting a business, because running a business isn’t an easy game. It’s a stressful one and critically requires a person to be driven and compassionate about his thing.

Dolly Singh, an employee at SpaceX, states that the work ethics of Elon Musk are quite diligent and assiduous. His employees often refer to him ‘as a machine’ as he constantly puts in 100 work hours between his two emerging companies: Tesla and SpaceX.

When Musk was requested advice for the young entrepreneurs, he emphasized, ‘work like a hell.’’

Here’s how the trio (working harder, smarter, and faster) collaborate in your business development:

Working smart serves as a multiplayer of received output. It means that working smarter 10x’s the output per hour. However, this only happens when working harder accompanies the former – working smarter. Otherwise, the 10x factor generates 10x bad results leaving you still with mediocre results anyway.

11. Have your limits

As an entrepreneur, people often find newer ideas and concepts flooding in the back of their minds.

And by God, those newer ideas and concepts seem so good to be true and market-capturing that they readily succeed in convincing the dreamer to materialize their ideas and concepts.

Even though it’s good to have such ideas flooding in the back of your mind, but having your limits is crucial to maintaining your own as well as your existing business’s stability.

Being the hardest working entrepreneur of the 21st century, Musk observes his limits strictly. For instance, in 2006, when his mind formalized the concept of a solar panel company, even though the concept appeared very attractive, rather than investing his own time into materializing it, he shared the concept with his friends Lyndon Rive and Peter.

In the July of the next year, the two friends founded the company Solar City with Musk being the sole investor in the company itself.

Even though he served as a chairman of the board position at the time of the company’s inception, yet he kept a safe distance from it.

The reason? He doesn’t want it to eat up too much of his time and energy which had to be allocated to his principal companies Tesla and SpaceX.

Thus even when you find a lot of opportunity in various fields try to know your limits and focus on your principal business; by skimming over the surface of those ‘green looking’ fields without diving in headfirst.

12. Finding the right questions is the main cue; it’s more of a battle

Yes, you read that right; the right questions matter!

That’s because not only do such queries enhance one’s own understanding and learning space, but also at the same time, they allow you to contemplate the right ideas and invent unique solutions that will surely help your business evolve.

Musk, from his teenage favorite book ‘The Hitchhiker’s Guide To Galaxy’, states how the book contemplated him into realizing that asking the right questions was the main cue.

Once the right questions formalize in the mind, the rest becomes easy — Musk.

So, before embarking on his journey for future bequests, he first discovered the right questions that needed answers to get aligned well with his purpose.

13. Go ahead with the only business that lines up with your higher purpose

In the long run of business evolution, today organizations stand out not merely for profits and gains alone, there is a deeper reason for their stance out there - their purpose.

That’s right! For a business to evolve, it has to be affixed with the purpose such that the answer to the question “What does it all mean?” should comprehensively engulf the minds of both the leaders and all its employees.

And that was exactly the very first step Musk took when he first set out on a journey of the future bequest.

Harnessing the power of purpose by going for the business that resonates with your higher purpose can surely give exponentially rising business stats to your startup.

14. Show integrity in your business

Trustworthiness and honesty play a vital role in business development, that’s a sure thing. As an example,

What integrity accounts for in business is that every customer gets treated equally, specifically in terms of company policies and negotiations.

This includes all types of customers from local peasants to celebrities, and influencers, regardless of their fame or social influence.

After all, there is nothing more dominant to business success and growth than assuring the validity of its words and actions as one.

Think of it this way, if a customer buys one of your products at a certain price and he finds out that the same product was brought by his neighbor on the very same day at a reduced price just because he was served by a person in his circle, won’t he break faith in your company?

Integrity is vital and therefore all employee teams should be lead by their leaders emphasizing on living up with the principles of the company.

At Tesla, there exists a strict policy of no ‘negotiation, no discount’ policy that applies equally to all customers of the company regardless of their influence powers.

Not only this but, the company also makes sure to keep every word and action of a company-matched because its leaders know that breaking those predefined principles and policies won’t serve them in a long run.

Backing up your business with the actions that prove its integrity is one surefire way of paving success for your startup business.

15. Be open with constructive criticism

Dissident opinions in a company often lead to new, better Innovations.

Mostly a constructive criticism with an actionable suggestion is all that a business needs to make the products in its pipeline better.

Rather than asking your customers what good did they see in your products, you should go for asking about the aspects that depict room for improvement.

  • In regards to constructive criticism, it is vital that a leader sets his ego aside and purpose above all.

In 2018, when Tesla received a Consumer Report for its Model 3 marked with ‘not a recommendable car’ label, Musk analyzed the report soberly, and then rather than giving a fiery backlash, he accepted the fault in the product, making it clear that the resolution of the issue through firmware update will arrive in a matter of days.

So, constructive criticism is a good thing as it makes the pipeline of a business stronger and more innovative.

16. Focus on the core part of your business

Naturally, the core part is literally the real actual part of anything and so it is the most sensitive part to handle. Dysfunctionality or any sort of abnormality in the core part can bring an entire thing crumbling down, either slowly or rapidly depending upon its severity.

In a much similar fashion, the health of the core part of your business affects its existence at large.

For instance, the main focus of Tesla Enterprise is to deliver energy-efficient and eco-friendly vehicles to people. So, they focus on making their products better and better still rather than focusing on how to sell their products better in the marketplace.

Musk, on focusing on the core part of business states:

I’d rather under-market a revolutionary product than promote a mediocre one.

By focusing on the core part (main activity), you also remain aligned to your business purpose which is of course a plus point for your business development.

Learn why focusing on your core is always the right choice here.

17. Focus on-demand creation rather than mass production

Did you know what was the unique approach that Tesla undertook to establish itself in the marketplace?

Unlike other newer enterprises who quickly launch themselves in the phase of mass production of their products to gain maximum ROI in the shortest time possible, Tesla undertook a completely different approach.

Rather than mass-producing a relatively affordable car, it focused on introducing a compelling electric car that would not only win the marketplace but also create a demand for energy-efficient cars.

It has been the very mission of Tesla since the time of its conception as Musk had said in a post about the company;

Rather than going for technology iteration and mass-producing similar products, the company opted to produce an energy-efficient sports car because it had the best chance of being competitive with its gasoline alternative.

As a result of Tesla’s first-ever roadster, there was a hype in the marketplace for energy-efficient cars that ultimately resulted in creating its demand.

Thus as a startup, a business should focus on establishing its brand name and reinforcing its business model.

18. Avoid third party involvement when conducting sales to enhance the user buying experience

This is yet another key trait of Tesla’s business model; not involving a third party for conducting sales.

And that’s a good thing because the company itself clarifies that it helps provide a better user buying experience and provides an advantage over speedy product development.

Thanks to this key trait of Tesla’s business model, there isn’t any conflict of interest in any of the company’s showrooms as customers commit to dealing with Tesla’s self-employed sale personnel only.

It is a good business-driving instruction from Tesla especially for startups having a limited amount of initial investment plan.

19. Rather than watch it happen, become a part of it

Have you ever seen people holding regrets like, ‘oh! I missed the boat’, or more precisely; ‘I think it’s too late for something’?

Such regrets are experienced when rather than pursuing their own dreams, people wait for what they think is “the right opportunity and the right timing”.

Sure timing and opportunity matter, but,

in the business world rather than waiting for them to come knocking at your door, you gotta get up and create a room for them by indulging in efforts that help materialize your dreams.

In simple words, you should not allow probability to rule you as waiting for the right timing and the right opportunity will leave you stranded at one place forever because, in reality, those are personal excuses in disguise that keep you away from becoming a part of what you aspire.

Remember you’ve got to focus on the impact of your dream rather than the odds.

20. Explore newer arenas for your business

Don’t be afraid of new arenas

Those are the exact words of Musk.

What he actually implies is that you’ve got to step out of your comfort zones to explore newer-broader domains.

By getting out of your comfort zones, you actually allow your brain to open up and grasp new things. This brainstorming can help inspire new inventive ideas for your business or startup into your mind.

21. Calibrate your business tasks

In a business world, risks, stress, and mistakes all come with the territory. So, rather than losing nerves over it, learning to adapt to all these by embracing them as they occur is the most logical thing to do.

With all the adversities standing right across the horizon, calibrating each business task can serve as a life-saving measure for your startup business.

That’s because calibration offers an in-depth assurity of measurements that are foundational to the innovation, safety, and quality of certain products.

Calibration is more of a background functioning thing. This means that in assuring the precise measurements that are critical to the quality and innovation of company products, calibration works ‘behind the scenes.

Through calibration, one can learn to keep stress levels at the bare minimum that helps keep the business environment conducive to innovation and development.

22. Don’t stress out, don’t let others stress out

Here’s the thing, if as a leader you can’t handle stress, you are sure to disrupt your workforce stress levels as well.

This ultimately causes poor results and low morale of your business working force. The golden rule is to learn to adapt to the factors that govern stress levels.

Once this happens, as a leader you can then devise careful strategies that mend the situation keeping stress levels normal throughout the environment.

23. Be wary of the ergonomic barriers

Here ergonomics means interaction and habits of people in a company’s working environment. The risk factors associated with the ergonomic behavior of people pave the way to ergonomic barriers.

Workplace activity which can lead to risks like wearing and tearing of body causing injuries, always appear as caveats to business development.

That’s because it renders the workforce inert and instills lethargy. (Especially when a business is striving to roll out a new product and the working hours get excessively pro-longed; as was the case at Tesla when employees worked almost 120hrs a week. Read the full topic here.)

It should be noted that intense ergonomic factors that result in insufficiency of rest and sleep deprivation result in hampering a person’s ability to think and be creative.

As a consequence, an employee may cause more harm than good as Janet Kennedy, a clinical psychologist and founder of NYC Sleep Doctor says:

Sleep deprivation causes cognitive impairment that can lead to dangerous and costly mistakes and accidents on the job

Lack of concentration, stuttering sentences, sleepy heads, all are signs of overworked ergonomic factors in your team. This needs to be avoided because it is a threat to productivity.

Productivity requires fuel and we all need a recharge to maintain it. Even a Tesla needs to be plugged once in a while. – Janet Kennedy

24. Lookout for psychological barriers

These are the barriers encountered when the workforce is doing a job they don’t seem to agree with.

Just like ergonomic barriers, psychological barriers also pave a serious threat to business development.

The biggest obstacles in life are the barriers created by our minds

Musk’s formula to overcome such barriers is that he continually urges his employees to love their work and carry out their tasks by being conducive in generating progressing results.

You have to like your work and look for ways to make it better yourself.

25. Menial work brings in boredom, boredom brings in lethargy

Here the term menial means manual or blue-collar work which requires unnecessary effort.

If a person does a job and likes it too but all he does in his job are the menial works, he is sure to lose taste in his work in a very short span of time. That’d be a noise he’d be working on.

However, if his job includes novelty and innovation that improves the overall work he does, he will no doubt love his job in the long run. That’s a signal he is working on as it shows progress just as signal waves seem to progress always.

As a business leader, you’ve got to understand what to focus on; noise or signal?

That’s yet another focus point to consider according to Musk.

Freedom from Menial work should be a rallying cry; not a cudgel to be used against the left. After all, how much liberty is there in having to do something you hate in order to survive? – Alex Pareene

26. Think beyond money

As mentioned earlier, businesses are no longer started with a sole ‘money generation’ basis only.

Today, most successful businesses hold the more in-depth reason for their formulation – their mission, vision, and purpose.

Basically in the present-day world, any business having a sole reason of formulation as ‘money generation’ does not succeed in the long run unless they add value for their customers.

This value can only be created by exploring the horizons and bringing in newer, novel ideas to the marketplace. That is thinking beyond money holds one of the keys to your business success.

You’ve got to think big and invent big!


I believe that these business-driving instructions serve as a perfect means of fueling your entrepreneurial endeavors. Keep driving forward and you’ll succeed.

Play by the rules, but be ferocious. – Phil Knight

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