3 Big PR Blunders by Kamala Harris in CNN Interview
Chair height, notes and lack of energy created unflattering public image…
As a strategic communications professional I’m perplexed by how badly Kamala Harris performed during her first big media interview on CNN Thursday night.
It looked like wave after wave of public relations (PR) gaffes, all of which were completely preventable. Three factors (below) coalesced to present a poor public image.
This is particularly problematic when considering that some voters were watching Vice President Harris for the first time as a presidential candidate.
- Chair Height
- Reliance on Notes
- Low Energy
Kamala’s communications team made multiple PR blunders — and there’s no excuse for such self-inflicted wounds with just two months before Election Day.
PR Gaffe #1 — Chair Height!
Have you ever noticed when watching cable news that everyone’s height looks about the same during panel discussions?
That’s no coincidence.
