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3 Symptoms of the Lack of Customer Analytics

By definition, customer analytics is the use of data to understand the customer's composition, needs, and satisfaction. Also, the enabling technology is used to segment buyers into groupings based on behavior, determine general trends, or develop targeted marketing and sales activities.

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Customers have access to information anywhere, anytime, including where to shop, what to buy, how…




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Eduardo Espinheira

Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories

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