30 Ways to Leverage Other People’s Platforms (OPPs) to Increase Awareness, Credibility, and Revenues

Free advertising: How authors, entrepreneurs, and brands benefit from the reach of OPPs

Double-down to generate more “earned” media before spending the first $1 on paid ads. Image by author in Canva. Created behind a digital wall; © the author has the copyright and assumes responsibility for the provenance.

Tap into the audiences of media, bloggers, and podcasters to gain credibility, expand exposure, and attract new prospects and customers before spending dollar one on advertising. Click to tweet.

Pumping out more (“owned”) content, blowing their own horn from their own platforms makes people wonder why they aren’t getting more attention. That’s the definition of insanity.

Trust is the oomph factor of “earned” media, thanks to the invitational nature of hosts sharing their platforms as known, respected entities. Too many entrepreneurs, authors, coaches, consultants and business people fail to take advantage of wonderful opportunities in readily available coverage.

What’s more, many, enamored by the new digital media of social media and podcasts, which should absolutely be part of a promotional campaign, make a monumental mistake by completely neglecting traditional outlets of radio, television, and print media.

Why don’t more people take advantage of opportunities for free publicity?