$48 million in 48 months: The Amazing Story of Hush Blankets
How the two founders managed to succeed with a simple formula
How did the two founders succeed in such a short time?
The short answer is that they had their customers in mind in each decision they made. And they used a strategy that is so simple yet so brilliant in making it happen.
Aaron Spivak and Lior Ohayon are the founders of Hush Blankets. They saw an opportunity of the weighted blankets, Lior once volunteered in special needs camp. And he saw firsthand how weighted blankets are used to relieve stress.
The science of how the blankets are helping with stress is with Deep Touch Pressure Stimulation (DTPS), which is backed by research, and can help people fall asleep faster and deeper, and that can impact the quality of their life.
And since almost 60% of people suffer from insomnia, stress, and anxiety, their product can benefit people and make them successful at the same time.
They only had a little money to invest in the business, but they were determined to make their product after they researched the potential market.
They started with only one sample and a pre-order list and bought Google ads.
